SushiUniversity®

At Tabimori, Inc., we believe that trust is the foundation of meaningful travel experiences. We are committed to delivering accurate, honest, and carefully curated information that never misleads or disappoints our readers. In an age where many websites prioritize traffic over substance, we firmly stand against such practices. This commitment has been highlighted in our press releases, including our feature on Kyodo News PR Wire in 2017 (Kyodo News PR Wire) and our announcement of the Authentic Omakase Sushi Course for Vegetarians and Vegans (PR Newswire).

Across all our projects—including usefulmenu.com (currently being renewed)—we strive to create content that respects both the traveler and the culture they seek to explore, ensuring that every journey begins with confidence and authenticity.

Sushi University reflects this philosophy. Through our website, visitors can access comprehensive and reliable information about sushi, and our tour is designed to bring that knowledge to life through a real-world experience. It is important to note that Sushi University is not a school where you learn how to make sushi. Rather, it is an immersive dining experience where guests can deepen their understanding of sushi culture while enjoying authentic Edomae sushi at the counter, guided by professional interpretation and meaningful interaction with sushi chefs.

By connecting accurate information with genuine experiences, we aim to offer something that goes beyond expectations—an encounter with sushi that is both insightful and unforgettable.

＜Translation Policy for Fish Names＞
At Sushi University, when selecting fish names in different languages, we generally use the local name corresponding to the standard Japanese name, if one exists. We consult fish name references from the United States, China, South Korea, and other countries, and verify English names against the Comprehensive Dictionary of Japanese Fish Names. We also use sources such as Baidu for Chinese, Naver for Korean, and Yandex for Russian to verify that the names are actually used in those languages.

However, when the standard Japanese name differs from the name commonly used in sushi restaurants, we prioritize the name used in sushi restaurants to ensure clarity in the context of sushi toppings.

We consult multiple resources to verify fish names, including GBIF, FishBase, Fish-commercial-names, and Wikipedia. However, the same fish may have multiple names, and some sources list unnatural names that appear to be direct translations. In addition, some names may confuse by suggesting that a fish belongs to a different taxonomic group, even when the species in question is closely related to that group.

Finding appropriate names is particularly challenging in European countries that do not border the Pacific Ocean. In some cases, no commonly used local name exists, making it difficult to select an appropriate name based solely on existing references. Thai presents similar challenges, as it is often difficult to verify which fish names are actually used locally. As a result, we use Thai-script phonetic transcriptions of Japanese fish names for many species.

In light of these challenges, Sushi University follows the priority order below when selecting fish names in other languages:

1. Locally used fish names: We select the most appropriate name from among those confirmed by multiple reliable sources.

2. Translated fish names: If no established local name can be confirmed, we select a direct or free translation of the English or Japanese name that conveys the fish's characteristics and taxonomic identity as clearly as possible.

3. Transliterations of Japanese names: If neither a suitable local name nor an appropriate translation can be found, as is often the case with Thai, we transcribe the Japanese name phonetically using the local writing system.

4. Romanized standard Japanese names: If no appropriate name can be determined, we retain the standard Japanese name in Roman letters rather than inventing a new one.

At Sushi University, rather than simply replacing Japanese fish names with their equivalents in other languages, we strive to select the most appropriate names by considering actual local usage, accuracy, taxonomic identity, and clarity in the context of sushi toppings.