There is a sensor on the tongue that feels the degree of saltiness. This prevents us from eating too much of things that are extremely salty. Chemical seasonings confuse that sensor. The chemical seasoning palliates the degree of saltiness felt by the tongue. Even if you were to, for example, dunk your sushi into the soy sauce and chemical seasoning mixture, it won’t feel salty. If you eat sushi with the sauce, you can take in a high volume of sodium, which is a pleasure trigger for the human body, without feeling the saltiness on your tongue. In other words, it may be more accurate to say that with commoner sushi, you actually drink the sauce, not dip into it.
The difference between common people who eat this sauce and foodies is a delicate nose, meaning their sense of smell. This sense is acquired through childhood experiences and repetition after becoming an adult. Tasting through sense of smell is a person’s food culture. The reason that the so-called celebrities, or the upper class made through business success, don’t have an appreciation for high-class sushi restaurants is because they don’t have this culture of distinguishing by smell, or the culture of feeling the seasons. Also, in order to target the upper-middle class clientele, it is important to use strong flavors and give a performance that is easy to understand, while worrying about details is not necessary. That is why the obvious show of using a burner for searing is popular.