Travelers’ health and safety have always been our priority and today, the focus on public health and hygiene is fundamental to the recovery of our industry.
For the purpose of allowing customers to enjoy Sushi University with peace of mind, we have implemented the following measures:
・Capacity management to avoid a crowded situation
・Physical distancing practices
・More frequent cleaning and regular deep cleaning
・Temperature check of staff and visitors
・Hand sanitizer or hand washing facilities are provided
・The staff has to wear a face mask throughout the activity
Even Japanese people can be overwhelmed by the somehow special atmosphere when they sit down at the sushi counter. This continues even when starting to eat. Other customers are concentrating on eating, quietly. You kind of get the feeling that if you utter anything, you will be asked to leave. If you don’t end up mustering up the courage, you just end up paying the high price for your meal and going home without much more to say of the evening.
Eating sushi at a counter is not inherently this dull. So why do sushi meals so often end up this way? The problem is knowing so little about the sushi, and feeling like you’re the visiting team on the field.
For example, it is taboo for new customers to take the seat positioned directly in front of the sushi chef. This is a special seat reserved for regulars. Even if the seat is empty, a newcomer will be shown to a seat in the back. This is an unspoken rule.
Contrary to their countenance, most sushi chefs are actually friendly and experts in the art of conversation. They especially value the back and forth with regular customers. For example, they have a keen memory, and can reiterate to the customer that their last visit was on the way home from a baseball game and they ordered a second helping of Chutoro fished in Oma. Of course this pleases many customers. A master sushi chef prepares sushi while standing in front of the customer. If there was to be no conversation with the customer, they can make the sushi back in the kitchen and have it served. Sushi restaurants are a place for conversation.
The customer ends up not remembering which fish they ate. For example there are very few people who can name the order of the 15-piece Omakase course they ate. You may be sure you ate tuna. But where was it caught? Was it the belly side or the back side? How long had the fish been matured? To be a bit more frank, how much did it cost? If you ask the chef these questions, next time you visit, you’ll be able to compare different taste based on the fishing location. Knowing the difference in taste based on the part of the fish, and difference in flavor depending on where it was procured, and different taste depending on the preparations will certainly improve your sushi literacy remarkably. It will also lead to a better awareness of your own taste preferences.
But there are limitations to the time allowed for personal conversation. For example, in a normal 2-hour Omakase course, there may be five minutes or so available for conversation. It might not sound like much, but that is also the amount of time allocated to regular customers. Newcomers often can’t find a time to get a word in and end up with only the initial greeting, which takes about 10 seconds.
Of course that’s for Japanese customers who speak Japanese. What about foreign customers who cannot speak Japanese? First of all, conversation is impossible, so this cuts the enjoyment factor of the sushi restaurant in half. But the sushi is delicious, right? Perhaps, but you’ll end up satisfied with the small-world view cultivated for you by the media, limited to whether or not the fish is fatty, or if the meat is fresh and firm. This is something you can experience anywhere that sushi is served in the world.
What we offer is a totally different experience.
You get a seat in front of the master sushi chef, a knowledgeable interpreter is seated by your side, and the Omakase show is presented right in front of you. The obliging chef explains each piece of sushi as you eat with a gentle demeanor. He will also answer any questions you think of on the spot. You won’t be able to say that you don’t know what you ate. We prepare a translated list of your Omakase menu. You are also welcome to take pictures whenever you’d like to preserve the enjoyable memory. All you need to do is forget time and immerse yourself in the Edo-style sushi, one of the staples of Japanese food culture.
There is a theory that when pairing Japanese sake with cuisine, the two should complement each other. This means that one should complement the shortcomings of the other, and thus a harmony is achieved with the compatibility of the two pieces.
Of the five tastes, the components of sake include a balance of sweetness, umami, sourness, and bitterness. It is only missing the saltiness. However, sushi contains salt in the vinegar rice and topping, tacitly complementing sake. Sushi is delicious even eaten alone with its multi-layered umami components including acetic acid, glutamic acid and inosinic acid. By pairing with sake, you are adding the organic acids specific to sake, such as succinic acid, malic acid and lactic acid, further enhancing the taste experience.
Let’s discuss how science backs up drinking sake with sushi.
If you are looking for a new favorite sake, you should sample as many different types as you can. If that’s your aim, then filling your stomach with sushi is going to get in the way. The goal here is to ultimately find a sake that pairs well with sushi.
First, you should ask for a small amount of Junmaishu and Ginjoshu (or Junmai-Ginjoshu) recommended by your sushi chef. See the sensation they create in your mouth, whether there is a sweetness or a dryness, and note the fragrance and acidity. Immediately after eating a piece of sushi, try tasting the sake. Your impression may change a lot when paired with the sushi compared to the first sip. This is the true pleasure of pairing sushi and sake.
The other day I had a very interesting guest at Sushi University from America. We’d like to introduce them to you. It was their first time in Japan and they stayed in Tokyo for a week. They planned to see Asakusa, the Shibuya scramble crossing, Meiji Shrine, the robot restaurant and all the other usual tourist sites. However, the conversation all seemed to be focused on food.
I asked what they planned to eat. They answered that they would be going to restaurants like Tsunahachi (Tempura), Japanese Soba Noodles Tsuta (the first ramen restaurant in the world to be awarded a Michelin star), and Steakhouse Sato. They had already lined up early in the morning at the Sugamo ramen restaurant, Tsuta, to collect a numbered ticket apparently.
The thing that surprised us most is that they were going to Sukiyabashi Jiro the day after their Sushi University experience.
If you are visiting Japan, I hope that you too will come to Sushi University before going to an expensive Michelin Star restaurant, so you can learn a bit about Edo style sushi. The reason is that sushi masters are just humans who want to provide something delicious to customers who will understand their sushi. For example, just slightly different parts of tuna have a totally different tastes. In order to understand these kinds of details for your chef, you need to have some knowledge of sushi toppings and Edomae-style sushi.
If you like sushi, you can’t continue to only judge the toppings on freshness and the fat content. Even if you don’t speak Japanese, with repetition, I hope you will reach a level that you can meet the challenges set forth by the sushi chef (understanding the Edomae-style techniques that have gone into each piece).
On the other hand, there is nothing wrong with a special trip to visit a restaurant with a Michelin star as part of your vacation so you can boast about it with your friends. We have also visited Paris’s Guy Savoy and Florence’s Enoteca Pinchiorri, and treasure those memories myself.
Returning the conversation to the American guest, they did already have impressive knowledge about sushi. Even their sushi chef was impressed at their knowledge. They had also done their own research and were talking about Ginza’s Sawada (two Michelin stars) and SUSHI BAR YASUDA. On top of that, they had come to Sushi University to test their skills and took that knowledge to Sukiyabashi Jiro. In the major American cities, there are a wide range of omakase sushi courses that cost over $500, at which they had eaten many times and had negative comments.
They didn’t want California Rolls, they had an interest in traditional Edomae sushi.
Perhaps they were sushi connoisseurs.
If so, that’s perfectly fine. You can find sushi delicious even if you don’t have the knowledge. But with each learning experience you will enjoy the sushi even more. I hope it helps in improving your experience, even if it’s just a little bit.
The reply from the reservation system is based on the application by the guests autocratically. The original information of your reservation cannot be updated by our system. If there is a change, the new information will not be reflected in the following 4 automatic reply mails.
[Automatic reply mails from Sushi University]
1.The thank you mail to inform you the acceptance for your application
2.The mail to confirm your reservation
3.The mail to reconfirm your reservation : will be delivered the day before Sushi University
4.(only if) The mail to inform you the acceptance for your cancel
We are sure you’ve never heard of an interpreter accompanying you to a restaurant. Why does Sushi University go through the trouble of providing an interpreter? This is because sushi restaurants have an element that you won’t find at any other restaurant in the world. That is because they are the only restaurants where you can have a direct conversation with the chef. Sushi chefs make the sushi in front of the customers and in addition to chatting while the sushi is being made, they also make an effort to invite conversation that inspires thoughts of the changing seasons and make your experience memorable. Normally this isn’t an option for visitors who don’t speak Japanese, but our interpreter gives you this opportunity. This is one thing that makes Sushi University interesting and unique.
What to expect
The more you know about sushi, the better it tastes. Let’s consider the meaning of these words.
Fish and shellfish are worked with while they are still fresh and fixed into a state that they can be stored. This process was created for Edo-style sushi and has continued to be passed down for approximately 200 years.
These methods were normal practice during a time without refrigerators and the practices continue in almost the same way today. However, the purpose has shifted from optimum storage to optimum taste of each ingredient. In other words, sublimation for even more delicious sushi.
The techniques known as “work” on the sushi, including salting and soaking in vinegar, steaming and boiling and thorough pickling are commonly known in Edo-style sushi, but do you think about which work is applied to each individual topping when you eat it?
Just slicing up seafood and slapping it on some vinegar rice is not Edo-style sushi. It’s fresh. It has fat on it. You should think about the work put into the dish, not just whether the fish is sweet or fatty.
Sushi University offers plans that allow you to acquire basic knowledge of Edo-style sushi while you’re eating. After the lecture you’ll want to visit sushi restaurants even more than ever before.
Why us
Sushi University interpreters aren’t just translating the words. There are a lot of things that even regulars at sushi restaurants don’t know. This is because restaurant mentor is always watching over everyone and is in a position to answer questions honestly. The mentor normally doesn’t take the initiative to talk to people and it might just be the interpreter’s job to create opportunities for dialogue.
Our interpreters are able to do this because they are well-versed in Edo-style sushi and have a firm grasp of the basics of why each sushi dish is good and what work was done to make it so delicious. Interpreters who are not familiar with sushi get caught up in just the words of the interpreting and often don’t have the capacity to engage in meaningful exchange with the mentor. Not just anyone can become an interpreter.
What sushi restaurants does Sushi University visit?
This information isn’t disclosed until the day of the course. If students learn the name of the sushi restaurant in advance, they may search for it online and find mistaken information or acquire unnecessary preconceptions. The course is not about where you will eat the sushi, but why it is delicious and what Edo-style work has gone into the dishes to create that flavor. This is what you should focus on during your visit. Thank you for your understanding.
Can I talk to other Japanese customers?
In high-class sushi restaurants, it is understood that you are not allowed to talk to the person next to you. This is because some people use them for business entertainment. However, in sushi restaurants where sushi university is held, the Japanese person next to you may talk to you. And it may even happen that they offer you sake.
Why do we need to provide my mobile number?
When you apply online, mobile number is a required field. However, we will never call your phone. Perhaps you feel that means it’s not necessary.
When we need to contact you, we will first call the hotel. If we can’t get ahold of you there, we will send an email. If we don’t get a response to the email, then we will send a message to your phone.
If you happen to be staying in an Airbnb, we will send a message to your mobile phone once we arrive at your Airbnb to pick you up.
We appreciate your understanding.
Why do you call the hotel the day before my reservation?
The day before your Sushi University reservation, our interpreter will call your hotel.
The reason for this is not only to confirm your reservation with you but also because the sushi chef will be visiting the Toyosu market the next morning to purchase the ingredients he will use for your meal. Some of the toppings are prepared a few days before serving, but most will be purchased on the morning of the reservation.
Most sushi restaurants serve an Omakase course. The benefit of this for the customer is that you will be served the chef’s expert choice. The benefit to the sushi restaurant is that they can avoid stocking seafood in the counter display case without knowing if they will have an opportunity to serve it or not. In other words, they won’t purchase seafood ingredients that they don’t need.
In recent years, global warming has affected fishing hauls and seafood prices have gone up between 50% to 100% from just a few years ago, so over-purchasing is an important issue from the viewpoint of running sushi restaurants and SDGs.
There are also some cases in which travel schedules change. Sometimes trains or planes are suddenly canceled or don’t run on schedule. Such things are unavoidable, but by calling your hotel the day before, we can understand and mitigate the situation a bit better.
Therefore, we will try calling your hotel the day before your reservation. If the hotel indicates that you have not checked in and do not intend to, we will send you an email and possibly send a message to your phone as well.
We appreciate your understanding.
What is the difference between a famous sushi chef’s restaurant and a sushiuniversity?
A sushi university is a dining tour for tourists.
Generally, interpreters who accompany tours eat the same food as the customers. On the other hand, interpreters on a sushiuniversity tour do not eat sushi.
The number of seats at the sushi counter is limited, so it is unusual for an interpreter who does not eat sushi to sit there.
Some sushi restaurants have staff or sushi chefs who speak foreign languages, but they don’t have time to respond to questions, so the conversation doesn’t really get going.
Unless you’re a regular customer who knows the ropes, it’s unlikely that you’ll have a satisfying dining experience. In other words, at a restaurant run by a famous sushi chef, it’s just an experience of eating the sushi that’s served.
Sushiuniversity could be called a small-scale dinner theater.
What kind of people participate in sushiuniversity?
There are all kinds of travelers: honeymooners, people with children, people eating sushi for the first time, people who run restaurants, people who have come to Japan for the first time, heavy traveler, Anonymous restaurant inspectors, foodies, and sushi connoisseurs.
Can you provide interpreters for languages other than English?
In Tokyo there are very few interpreters for languages other than English. However, if you apply well in advance, we may be able to find an interpreter in your language of choice. In this case, an extra fee will be applied.
Can children participate in the program?
Sushi University courses are not overly formal, but participants need to stay in their seats for a period of time. Please consider this when making your reservation.
Do you have a menu that caters to vegetarian, vegan or halal dietary requirements?
Unfortunately, we don’t have any dishes for vegetarians, vegan or halal.
If only one of the participants is vegan, we will provide sushi made with cucumber, avocado, shiitake mushrooms and kanpyo (dried gourd shavings) for that person.
Is there a children’s menu available?
Unfortunately, the sushi roll dishes that children tend to enjoy such as Salmon and Avocado rolls and California rolls are not available on a traditional Edo style sushi menu. The sushi can be made smaller, and wasabi can be left out, but generally the menu will be the same as the adult course.
I’m not a foreign tourist. I am a sushi chef. Can I participate in Sushi University?
Of course you can. Please ask any questions you would like, such as points to watch out for when making sushi, preparation methods, etc. We will answer what we can as sincerely as possible. However, you will not be able to actually cut toppings or make sushi in this course.
I am a foreigner living in Tokyo. Can I participate in Sushi University?
Of course you can. However, we will designate a hotel lobby for the meeting place. We are unable to make arrangements to meet you at your home or another place of your choosing.
Is it OK to take photos during the lecture?
It is OK to take photos of anything you are interested in, such as sushi ingredients and knife skills. A sushi master has given us permission. Please be careful not to accidentally get a picture of any other customers. However, please refrain from taking video and uploading to sites like YouTube.
Can I book a large party online?
Online reservations can be made for up to seven guests. For a party of 8 or more people, or anyone who is interested in reserving an entire restaurant, please email services@sushiuniversity.jp with the name of the course, the date, the number of people, your name and etc.
What is the cancellation policy?
If you need to cancel or amend your booking, please let us know as soon as possible. No cancellation fee will be charged as long as the booking is cancelled at least 24 hours in advance.
However, if you cancel the day before or the same day as your reservation, you will be charged a cancellation fee as follows :
Day before tour reservation: 50% of total tour fee
Day of tour reservation: 100% of total tour fee
How do I cancel my booking?
Bookings must be cancelled on the link included in the email confirming the reservation. Cancelations will not be accepted over the phone.
What if an emergency happens and I have to cancel last minute?
Cancellations are handled on a case by case basis and at a manager’s discretion. We will always be hospitable and take the circumstances into consideration.
Do your oils contain trans-fat?
Our oils do not contain trans-fat.
Am I allowed to bring my own drinks?
No, guests are not allowed to bring their own drinks under any circumstance.
Do you allow smoking inside the building?
No, we’re sorry, we do not.
What types of payment do you take?
We are sorry to inform you but we do not accept payment by credit card. We only accept payment by cash only.
How do I make a complaint, say thanks or suggest an idea?
Complaints, compliments and suggestions can be sent to us via email to
services@sushiuniversity.jp
Can I make a Sushi University reservation for one?