Is it polite to use Gari as a brush to apply soy sauce?

Using too much soy sauce spoils delicious sushi so make sure to only put a bit of soy sauce in the special dish. Make sure to tilt the sushi to the side and put just a dab on the end of the topping. Gari can be used as a brush to apply soy sauce to sushi rolls since they cannot be tilted. However, there are differing opinions as to whether this is a refined way to eat or not. Many people say it was basically made up by a publishing company. You just need a few drops in the soy sauce cruet. Actually at very fancy establishments the sushi is served with Nikiri so normal soy sauce is never used for dipping.

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Revision date: July 26, 2017


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Isn’t it true that fish is all about freshness? Not quite.

A photo of fish seller
Are the fish on display fresh?

Many people believe that when it comes to seafood, freshness is everything. But is that really the case? This article explores the complex relationship between freshness, flavor, and the way fish is processed and transported around the world.

The forms in which seafood is transported from fishing ports to consumption areas can be broadly divided into four categories: live fish, fresh fish, frozen fish, and processed products. We will omit the explanation of processed products, as it is self-explanatory. Regarding frozen fish, there are differences depending on the country. In the United States, fish that has been frozen and then thawed is also called “fresh fish.”In Japan, refrigerated fish or live fish that have been killed is called “fresh fish,” and when frozen fish is sold, it must be labeled as “thawed.”

In countries outside of Asia, “live fish” may refer to fish swimming in aquariums. Since it is not commonly seen in markets or supermarkets, we will explain it here.

Live fish, as the name suggests, refers to fish that are still alive, such as those kept in tanks or aquariums. They are transported from fishing ports in ships equipped with tanks or in specialized trucks with tanks on their cargo beds. There is also a dedicated section for live fish at the Toyosu Market. Once they are slaughtered, they become fresh fish.

One reason for the demand for live fish is that they can be caught from the tank while still swimming, prepared on the spot, and served. In addition to the freshness of the ingredients, there is also the value of the “experience” it offers customers, which can serve as an added value for restaurants. This applies to shrimp and squid “Odori.”

Another reason is that, depending on how they are processed after being caught, even the same individual fish can vary greatly in quality (amount of umami) and shelf life. For example, large fish that have been properlybled and had their nerves severed and fish that have died naturally after being caught (nojime) and have not been processed in any way (although they are cooled with ice) can have a shelf life difference of more than a week.The solution to this issue is live fish. Most seafood available in supermarkets in many countries is Nojime-processed.

Additionally, the state immediately after live fish are killeded is sometimes referred to as “seisengyo.” Depending on freshness, it is categorized as “seisengyo” (highly fresh) or “sengyo” (slightly less fresh). “Seisengyo” is used for raw dishes like sashimi or sushi, while ‘sengyo’ is primarily used for cooked dishes like grilled or simmered fish.

However, it is not that simple. Transporting and managing live fish involves various challenges, such as water quality deterioration, transportation costs, fish stress, and equipment investment.

In Japan, such extensive research has been conducted on freshness.

Of course, it’s a well-known fact among professional chefs that some fish don’t rely solely on freshness. Of course there is importance in freshness, but that’s just one element. It’s generally understood that flavor and taste improve with time (maturity).

The umami* found in the meat of the fish is essentially inosinic acid and glutamic acid. After a certain amount of time has passed after a fish has died, the body stiffens and not long after that the rigor lets up. The inosinic acid, which the umami is composed of, comes after the fish has stiffened. It then accumulates in the process of the body relaxing. This is the same in beef and pork in which there is no umami in the meat unless it is hung and matured for a time.

Therefore, ikizukuri sashimi that is still twitching usually won’t have the taste or depth of umami. However, the firm texture of sashimi is also an undeniable enjoyable aspect. It is not all about the umami.

*Glutamic acid, Inosinic acid and Guanylic acid are representative components of umami. Guanylic acid is found in kelp and vegetables (tomato, Chinese cabbage, green tea, etc.) as well as Parmesan cheese, inosinic acid is found in fish (bonito, macheral, sea bream, etc.) and meat (pork, chicken, etc.) while Guanylic acid is abundant in mushrooms (especially dried shiitake mushrooms).


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Revision date: June 16, 2025


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Which wines pair well with sushi?

Fermented beverages such as sake and wine pair well with sushi. Sake is made from rice. So it only makes sense that this would pair well with sushi – also made with rice. It is also the only alcohol that eliminates the smell of fish and shellfish.

On the other hand, when considering compatibility with wine, toppings that use strong seasonings like Nikiri, including tuna and conger eel with sweet filling, match superbly with matured red wines such as Pinot Noir.

For example, Bourgogne Chambolle Musigny, Cote de Beaune, Morey-Saint-Denis, etc.

White wines such as a lighter Chardonnay, Sauvignon Blanc and Riesling go well with white fish flavored with Citrus sudachi and yuzu or squid eaten with salt.

For example, Bourgogne Chablis.

However, neither red nor white wine goes well with herring or salmon roe. The iron specific to wine is said to contribute to the fishy smell of fish roe.

In the research of one wine manufacturer, the factor that generates the smell of fish and shellfish is the iron (ferrous ion) found in wine. Wines with relatively low levels of iron such as Sherry (Spain), Champagne (France) fermented twice in the bottle, Cava (Spain) and Franciacorta (Italy) mature without adding sulfite, which prevents oxidization. This reduces the ferrous ion in the wine and the fishy smell is virtually unnoticeable.

Either way, the research of wine and sushi pairings is still insufficient and there haven’t yet been any reports of unexpected compatibility. If anyone out there has found a wine that does pair well with herring or salmon roe, please be sure to share that information with us.

Related contents: See Best Wine For Sushi?

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Revision date: January 17, 2018


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Why are the prices at high-end sushi restaurants and conveyor belt sushi restaurants so different?

Conveyor belt sushi restaurants and high-end sushi restaurants in areas like Ginza both serve sushi, but they differ significantly in their roles and the quality of the experience they offer.

The most obvious difference is the price range. Conveyor belt sushi offers dishes starting at 100 yen per plate, making it affordable and popular among families and students. In contrast, high-end sushi restaurants primarily offer “omakase” courses, which can cost between 10,000 and 50,000 yen per person. These establishments are often chosen for special occasions or business entertaining, where customers seek an extraordinary experience.

The serving style is also contrasting. At conveyor belt sushi restaurants, the self-service style where sushi is served on a conveyor belt is the norm. Recently, touch-panel ordering and high-speed conveyor belts have been introduced to prioritize efficiency and speed. In contrast, high-end sushi restaurants primarily use a counter-style setup where chefs prepare each piece of sushi by hand and serve it directly to customers. Sushi is not merely a meal but an experience of “once-in-a-lifetime” interaction between the chef and the customer.

At the core of this “experience” lies the sushi chef’s observational skills and conversational abilities. Chefs at high-end sushi restaurants constantly observe customers’ eating progress, expressions, and how much they drink. They make split-second judgments about whether the sushi is being enjoyed, the timing for the next piece, and the customer’s hunger level, all while serving dishes at an impeccable pace. They do more than just serve sushi; they may also briefly explain the origin of the ingredients or the preparation process, or engage in conversation to lighten the mood. This ability to maintain the perfect balance—neither too much nor too little—while giving customers a sense of comfort and familiarity is a testament to the chef’s experience and human touch. Such interactions are a unique feature of high-end sushi restaurants that cannot be experienced at conveyor-belt sushi restaurants.

There are also significant differences in the toppings used and the depth of preparation. At conveyor belt sushi restaurants, cooking processes are streamlined to accommodate large volumes, and frozen or pre-processed ingredients are commonly used. Traditional Edomae-style techniques such as kobujime (kelp-wrapping), sujime (vinegar-marinating) are rarely seen, and the standard style involves placing ingredients on rice shaped by machines. This streamlining contributes to the appeal of enjoying sushi affordably and quickly.
In contrast, high-end sushi restaurants use fresh, natural ingredients sourced daily, with each ingredient prepared in the most suitable way. The sushi chefs carefully craft each piece to bring out the individual characteristics of the ingredients, and even the rice is meticulously prepared, with attention to the type of rice, vinegar, and temperature. The chefs adjust the size and firmness of each piece based on their judgment to achieve the perfect harmony between the ingredients and the rice.

Furthermore, there is a significant difference in the atmosphere of the restaurants themselves. At conveyor belt sushi restaurants, the layout prioritizes efficiency, with tables as the main seating arrangement. The interior design and furnishings are often cost-effective, creating a bright and casual atmosphere. In contrast, high-end sushi restaurants feature natural wood counters, carefully selected tableware, and soft lighting, with a consistent aesthetic throughout the space. Even the chairs, chopstick rests, and chopsticks are made from high-quality materials, all functioning as part of the stage setting for the art of sushi.

Even among high-end sushi restaurants, there is a wide range of styles. For example, some restaurants, like “Sukiyabashi Jiro,” serve only sushi, with no appetizers or side dishes, focusing solely on the sushi itself. Others offer a course that includes appetizers, grilled dishes, and simmered dishes before the sushi, allowing customers to enjoy the pairing with sake. Especially in the latter style, rare local sake and seasonal limited-edition sake from all over the country are available, and the entire course is presented as a story, taking into account the compatibility of the dishes with the sake.

On the other hand, conveyor belt sushi is basically designed as a place to enjoy sushi quickly and easily, with drinks centered around beer and standard sake. Appetizers and side dishes are not emphasized. In this way, even among high-end sushi restaurants, there are those that “compete solely on the quality of their sushi” In this way, conveyor belt sushi and high-end sushi restaurants have completely different philosophies and roles, from price, serving style, ingredients, and space to the relationship with the chefs. Conveyor belt sushi combines efficiency and fun, making sushi a more everyday part of Japanese cuisine. High-end sushi restaurants present sushi as an “art of cuisine,” blending technical skill and aesthetic sensibility to convey the depth of sushi and the essence of Japanese culture.

By understanding the unique appeal of each and choosing according to your purpose or mood, you can fully appreciate the multifaceted nature of sushi as a dish.


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Revision date: June 2, 2025


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