Fermented beverages such as sake and wine pair well with sushi. Sake is made from rice. So it only makes sense that this would pair well with sushi – also made with rice. It is also the only alcohol that eliminates the smell of fish and shellfish.
On the other hand, when considering compatibility with wine, toppings that use strong seasonings like Nikiri, including tuna and conger eel with sweet filling, match superbly with matured red wines such as Pinot Noir.
For example, Bourgogne Chambolle Musigny, Cote de Beaune, Morey-Saint-Denis, etc.
White wines such as a lighter Chardonnay, Sauvignon Blanc and Riesling go well with white fish flavored with Citrus sudachi and yuzu or squid eaten with salt.
For example, Bourgogne Chablis.
However, neither red nor white wine goes well with herring or salmon roe. The iron specific to wine is said to contribute to the fishy smell of fish roe.
In the research of one wine manufacturer, the factor that generates the smell of fish and shellfish is the iron (ferrous ion) found in wine. Wines with relatively low levels of iron such as Sherry (Spain), Champagne (France) fermented twice in the bottle, Cava (Spain) and Franciacorta (Italy) mature without adding sulfite, which prevents oxidization. This reduces the ferrous ion in the wine and the fishy smell is virtually unnoticeable.
Either way, the research of wine and sushi pairings is still insufficient and there haven’t yet been any reports of unexpected compatibility. If anyone out there has found a wine that does pair well with herring or salmon roe, please be sure to share that information with us.
Related contents: See Best Wine For Sushi?
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Revision date: January 17, 2018
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In some cases a two-piece sushi dish you can get for JPY 100 at Kaiten-zushi (Conver belt sushi) can cost up to 2,000 for half the volume at a fancy restaurant. Many Kaiten-zushi establishments are part of large chains so costs are kept low by buying in bulk.
While different from fancy sushi restaurants that serve various seasonal fish and edomaeshigoto, Kaiten-zushi has its own merits and offers sushi at a much lower price. It’s really up to the customer what they hope to get from their sushi experience.
Gari is pickled ginger.
On the other hand, wasabi works by numbing senses of taste and smell with a stimulating spice so that the consumer doesn’t experience the fishy smell.
How the fish is butchered also changes the taste. If the fish suffers and struggles, the body wears and may be damaged, circulating oxidized blood throughout the body, which makes it lose flavor. For fish of high value such as sea bream, flounder, yellowtail, rudderfish and tuna, a method called “
Freezing the fish to death in ice water is called “
Even if you order beer or sake at sushi restaurants, your meal will always end with a cup of tea. But if you’re going to go out for sushi, you should really start drinking that tea earlier instead of saving it until the end. The tea at sushi shops is far more significant than a simple beverage. Especially when eating fatty tuna or bonito, tea plays a role that beer and sake simply cannot fulfill.
Sushi restaurants that advertise “Edo style” on the sign somewhat fear customers who order Anago (conger eel) right off the bat. If the customer then eats as if they are really taking the time to taste the sushi, then any chef not fully confident in their skills will want to hide under the sushi counter.
According to most sushi masters, salt is the defining factor in the taste of 
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The sushi restaurant is unusual in that the customer sitting at the counter can see the seafood (neta) from which individual servings will be made, and can watch the chef deftly perform his art while enjoying lively conversation. Sushi restaurants also differ from other restaurants when it comes to menus.
If the customer is inclined to worry about what the bill will come to, he orders 
People at the counter most often order 
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Instead of looking at the topping, take a moment to focus on the vinegared rice (
